onedotzero_adventures in motion are thrilled to announce an exciting collaboration with creative agency wieden + kennedy for this year’s festival identity. 2009’s festival theme of ‘convergence and collaboration’ inspired W+K’s idea to take advantage of onedotzero’s vast fan base and constant, global, online conversations to create this identity. They are harnessing and bringing together these live conversations from a diverse range of conversational sources (Twitter, Flickr, Vimeo, Facebook and blogs.).
These aggregated words and opinions are being channelled via specially produced software (devised by computational designer Karsten Schmidt) through colourful strands that move organically as if alive – they gravitate towards invisible paths that will ultimately mirror onedotzero’s font and logo: a living, breathing identity that encapsulates the themes of the festival. A snap shot will be used to create the print and a recording will be taken to create the video content. The agency is also working on a live interactive version for the duration of the festival on the Southbank in September.
‘What do you think?’ invites you to join in with our ongoing conversation about all things onedotzero – Your comments will become part of this years identity project.
On this blog.
On twitter – Use the hashtag – #onedotzero.
On flickr (tag your photo onedotzero)
On vimeo (tag your video onedotzero)
On facebook.
