include design

onedotzero is proud to be part of Include Design - a web based campaign petitioning for the inclusion of Art, Design and Technology in the proposed English Baccalaureate. 

Find out more and join us at

We believe that the omission of subjects such as Design & Technology and Art & Design from the English Baccalaureate will damage the future prosperity of our industry and the wider creative economy.

It will fail to provide students with the skills that UK employers need and its impact on the UK’s economy will be catastrophic.

Further details:

The UK creative industries are the envy of the world, we set the bar in excellence, innovation and entrepreneurship. The development of an English Baccalaureate affords the Government an opportunity to enhance one of the strongest areas of our economy. It is an opportunity to create a generation that will stand the best chance of improving our global competitiveness and contribute to our future economic growth. In its proposed form however, we believe the English Baccalaureate will starve our world leading creative sector of its future pioneers.

Collectively we champion good design which shapes society and improves the way people live. The UK’s design industry is the largest in Europe and one of the strongest globally – NESTA estimates £23bn is spent on design, while Imperial College put the figure at £33.5bn in 2011. Design Council research demonstrates that despite the recession the industry grew by 29 per cent  between 2005 and 2010. Design is the lynchpin that connects our creative industries together and is fundamentalto a broad range of disciplines from advertising to architecture, from furniture to fashion.

The innovation that fuels UK growth relies on knowledge, the skilled use of materials and the command of ideas. Design and the arts are vital components of an accessible and varied education system that can provide these skills.

The prospect of future generations growing up considering these subjects as unimportant is simply incomprehensible. We therefore urge you to rethink the Government’sproposal to exclude Design and the arts from the English Baccalaureate and to add a sixth pillar option for these subjects into the EBacc.