Long-term agency collaborator Dentsu approached onedotzero to produce two illustrations for Mitsubishi Chemical Holdings Corporation based around two key shapes - the infinity symbol and the Penrose triangle.
These perfectly represented MCHC desire for a circular economy and their Kaiteki “Value for Tomorrow” slogan.
onedotzero tasked 3D illustrator Peter Tarka to create the illustrations bringing his unique style to the project using forms, shapes and bold colours to create two incredibly detailed works.
The two illustrations beautifully convey a large amount of information with multiple scenes and landscapes from the urban to the country all interplaying in these continuous worlds.
Peter Tarka originally hails from Warsaw but is now London based produces immersive illustrations using forms, shapes and bold colours to elevate aesthetics for many recognizable brands. He concentrates his crafted CGI creations around the use of Cinema 4D with sharp textures and perfect lighting that invites the viewer look again and again.
The two illustrations were primarily commissioned for newspaper and print adverts in japan but also were displayed on billboards and light box posters in the Tokyo Metro.
In The 68th Nikkei Advertising Awards in 2019 the campaign won two awards including a Gold and winner of the Excellence Award in Production Goods / Industry Category.