onedotzero's latest activation for Sky is for the launch of the Sky Kids App, a brand-new app offering a huge variety of shows on demand for kids aged 3-9.
With the objective of getting kids and parents excited about the app, onedotzero designed a take over of the balcony of Sky at the O2 and an experience that encourages kids to explore different content worlds and to interact with the Sky Kids App. These worlds also include fun and educational activities aimed at kids of different ages.
Digital Membrane - 'Paint and Play'
A brand new interactive experience rooted in gameplay. Create interactive paint splats and see if you can catch your favourite cartoon characters as they appear on the membrane.
This tactile experience takes inspiration from the Sky Kids App ATL campaign which is built around hero cartoon characters and paint splats. The experience also makes use of the tensile fabric projection system that onedotzero initially produced for the launch of Sky Q in February.
Content Worlds
For a full environment takeover, onedotzero produced content worlds focused on the hugely popular Ben & Holly and Scooby Doo. These environments use traditional theatrical techniques such as stage flats to create 3D, immersive worlds for kids to explore. To encourage social sharing the kids are invited to pose next to Ben, Holly, and Gaston in Ben & Holly's Little Kingdom, and to be part of the Scooby crew for a memorable Instagram.
And topping it all off is a modular installation made out of cubes that houses iPads for kids to watch some of their favourite shows on the Sky KidsApp.
Sky Kids App activity book
In addition, onedotzero designed a rich and engaging Sky Kids App activity book which, in addition to being distributed at other locations around the UK, acts as a companion piece to the experiences at The O2. Kids are asked to hunt for hidden clues in both the Scooby and Ben & Holly worlds, adding an additional layer of engagement within the O2 activity area.
The Sky Kids App activity at The O2 is live until June 16 and includes character appearances from Ben & Holly and PAW Patrol. More info on the appearances is on The O2 website.
