Working with Dentsu in Osaka, Japan onedotzero commissioned and produced a show stopping key visual and motion piece for the newly built Festival City development in downtown Osaka, Japan.
onedotzero selected a shortlist of illustrators before commissioning illustrator Owen Davey via Folio Art. Owen was selected for his work on cityscapes and his particular colour style. The clients wanted a unique style with an ‘international look’ that would stand out in the Japanese marketplace.
On Davey’s work onedotzero Creative Director, Shane Walter says, “Owens work has a definite sense of place with a lovely sensitivity of style that is graphic and modern yet nostalgic with a feel of authenticity. Full of rich detail despite the apparent bold simplicity of his style, he manages to distil the life and feeling of a place, not just the buildings and architecture. His work on Festival City is impressionistic and full of expression - a personal and unique eye that also communicates a universal understanding.”
The key visual centered on the twin towers of Festival City, with local sites highlighted with a creative buzz of people engaging in a variety of creative and leisure pursuits at the new destination. The client sought to present the development as a hub for the cities young creative professionals for years to come.
The illustration will be the main piece of creative in the developments launch campaign, featuring on local billboards, venue banners, transport, newspapers and online.
Festival City has launched in 2017 in the Nakanoshima area of central Osaka with the aim of being a new cultural centre in the city. Incorporating two striking towers that house a music hall, art museum, Conrad Hotel complex and numerous shops and restaurants. It is also home to the The Asahi Shimbun Company HQ with its neighbours including the National Museum of Art, Osaka Science Museum and the central public Library on an island located between the Dojima and Tosabori rivers.
In addition to the key visual, onedotzero creatively directed and animated a 15 second motion piece in-house bringing motion to Davey’s illustration to be used on social media and local transport to further illustrate the creative, young and welcoming environment of Festival City.