A fun animated spot for new Japanese clothing label Gunze Kids
onedotzero was originally approached by repeat clients Dentsu Japan with a brief to create an animated spot for new Japanese clothing label Gunze Kids. The campaign is aimed towards the Chinese market with the target audience ranging between the ages of 3 and 15, a new market for the brand.
Having gathered all the client expectations, onedotzero benefits from its expertise and relationship with many of the worlds best creative talent to cherry pick the best artist for the task, in this case we chose Seed Animation.
After onedotzero developed the brief, Seed were brought in to bring to life all the characteristics desired by the client to create a 30 second and 60 second animated spot effective in both a retail and broadcast environment, with or without audio to the complete specification and satisfaction of the client.