infiniti, geneva motor show launch

Creating visual content for Nissan's luxury brand

Sprout event production agency added to their long list of car launches with the European unveiling of Nissan's luxury brand, infiniti, as part of the Geneva motor show. The stand-alone event needed some slick video for the avant-garde performances choreographed by Kim Gavin, and asked onedotzero to take that on.

onedotzero delivered a mix of solutions to cover the start of the event, the car reveal, the performance and the following party. We commissioned the creative talents of Dandelion and Burdock with James Medcraft to create content based on 'black ink'. Our lead creative Luke Hall designed introductory and textural pieces for the six performers and the designs supported the event design whilst simultaneously satisfying the brand guidelines.