onedotzero festival identity 2008

a live multi-sensory identity commission for onedotzero_adventures in motion 2008. created by troika.

As part of onedotzero's identity for the first festival to take place at BFI Southbank, London, Troika were commissioned to create an installation that represents onedotzero_adventures in motion and the festival theme 'citystates'.

Taking the form of a modern digital zoetrope, this cylindrical drum carefully crafted from lacquered wood, lamda print, custom electronics and LEDs display a multitude of audiovisual outputs to stunning effect. For more details about the installation see here.

Inspired by Crouwel's innovative use of grid-based layouts and typographic systems, Troika deconstructed the onedotzero font, which is a version of 'Gridnik' for the Digital Zoetrope. This font, combined with the idea of the zoetrope was also replicated acroos the rest of onedotzero's identity, including brochures, posters and motion trailer.

about troika

Troika is a London based studio founded by Eva Rucki, Conny Freyer and Sebastien Noel who are known for their experimental practise and projects that employ a cross-disciplinary approach and intersect between sculpture, architecture, and contemporary installation. They met while studying at the Royal College of Art and subsequently started their studio in 2003, emerging as an integrated practice that creates work collectively through detailed research, dialogue and experiment. Often merging technology with their projects as a point of departure but also to actify their installations, their work explores the intersection of rational thought, observation and the changing nature of reality and human experience. With a particular interest in perception and the spatial experience many of Troika's work draw inspiration from fundamental scientific, optical and mechanical principles.

Since establishing the studio in 2003 Troika's work has been exhibited, amongst others, at the Victoria & Albert Museum London, The Art Institute of Chicago, Tate Britain and MoMA New York. In 2010 Troika were selected to create three art installations for the UK Pavilion at the World Expo Shanghai. Troika's work is represented in the permanent collections of the Israel Museum Jerusalem, British Council, The Art Institute of Chicago, Victoria and Albert Museum and the Museum Of Modern Art New York. Troika has authored two books to date: Digital by Design, Thames and Hudson, 2008; Moscow Style, Booth-Clibborn Editions, 2005, and, in 2009, won the D&AD Yellow Pencil for their digital sculpture 'Cloud' in London Heathrow Terminal 5 and ‘Palindrome’ at the V&A in 2011. In 2012 Troika was nominated for the Design of the Year Award by the Design Museum.