onedotzero festival identity 2010

a onedotzero festival identity by Logan

Each year onedotzero commissions a new visual identity for the festival and tour.

Logan's motion identity for onedotzero_adventures in motion 2010 was imbued with a sense of adventure, hope and creative positivity, which encapsulated the undercurrent theme of the festival - 'utopian visions'.

The identity was commissioned by Shane Walter, creative director at onedotzero. "When I send out the onedotzero creative design brief each year, I ideally like the creators to respond and have their own developed vision. With this title sequence I totally trusted Alexei Tylevich at Logan and their work, so knew they would make something remarkable and fitting."