onedotzero festival identity 2011

a commissioned identity for onedotzero_adventures in motion 2011. created by united visual artists.

Each year onedotzero commissions a new visual identity for the festival and tour. In 2011 United Visual Artists stepped into the frame with a typically inventive trailer sequence, using laser technology to make a moving typographic version of the onedotzero logo.

Filmed in an industrial space, United Visual Artists wanted to make the elements of the motion identity entirely from light, with typographical sequences reflecting the ephemeral nature of their installation work.

Photographed by James Medcraft, the trailer sequence features specially commissioned sound created by Nick Ryan.