onedotzero produced a ten-minute video to accompany the Pet Shop Boys lifetime achievement award and acceptance speech at the Brit Awards 2009
In 2009 Pet Shop Boys were honoured with the coveted lifetime achievement award at the Brits. Having been given a ten-minute finale slot they asked their collaborator Es Devlin to design a set and the performance.
Es decided on an iconic design of Neil and Chris profiles. She asked onedotzero to produce the accompanying video which was a journey from the suburbs to the heart of the city. The piece also needed to encompass their acceptance speech, location shoots and choreographed dance shoot. The video ran continuously throughout the performance interacting with the artists and support.